An aggressive public relations campaign, beginning with a year of events and exhibits, was enriched with a historical perspective of Henry Francis du Pont’s passion for man-made and natural beauty and his lifetime quest for ensuring the preeminence of Winterthur’s Museum, garden and library. During the Anniversary celebration, and for many years thereafter, a regional and national media campaign garnered lush feature articles in prominent arts and antiques journals, wire stories in national newspapers and local media coverage that resulted in a significant increase in attendance and membership. Publicity was also a key driver in the successful opening of the new Enchanted Woods Children’s Garden.
An aggressive public relations campaign, beginning with a year of events and exhibits, was enriched with a historical perspective of Henry Francis du Pont’s passion for man-made and natural beauty and his lifetime quest for ensuring the preeminence of Winterthur’s Museum, garden and library. During the Anniversary celebration, and for many years thereafter, a regional and national media campaign garnered lush feature articles in prominent arts and antiques journals, wire stories in national newspapers and local media coverage that resulted in a significant increase in attendance and membership. Publicity was also a key driver in the successful opening of the new Enchanted Woods Children’s Garden.