The premier Museum of American decorative arts, Winterthur was one of the “best kept secrets” in the cultural arts world.  A 50th Anniversary Celebration was the catalyst for a national publicity campaign designed to showcase the vast collections and Period Rooms assembled by Henry Francis du Pont.  The institution’s year-round-in-bloom naturalistic garden, its extensive resource library and restoration expertise were also highlighted throughout the campaign.

Winterthur Museum, Garden & Library

  • Media Relations

An aggressive public relations campaign, beginning with a year of events and exhibits, was enriched with a historical perspective of Henry Francis du Pont’s passion for man-made and natural beauty and his lifetime quest for ensuring the preeminence of Winterthur’s Museum, garden and library. During the Anniversary celebration, and for many years thereafter, a regional and national media campaign garnered lush feature articles in prominent arts and antiques journals, wire stories in national newspapers and local media coverage that resulted in a significant increase in attendance and membership.  Publicity was also a key driver in the successful opening of the new Enchanted Woods Children’s Garden.

  • Media Relations

An aggressive public relations campaign, beginning with a year of events and exhibits, was enriched with a historical perspective of Henry Francis du Pont’s passion for man-made and natural beauty and his lifetime quest for ensuring the preeminence of Winterthur’s Museum, garden and library. During the Anniversary celebration, and for many years thereafter, a regional and national media campaign garnered lush feature articles in prominent arts and antiques journals, wire stories in national newspapers and local media coverage that resulted in a significant increase in attendance and membership.  Publicity was also a key driver in the successful opening of the new Enchanted Woods Children’s Garden.