Chicago Metallic Corporation (CMC) is a 120-year old, privately held global provider of architectural building products and services - including metal panels and ceiling systems, suspended grid systems, and acoustical and sustainable ceiling panels. Given a limited marketing budget, the company relied on Alvaré to direct their B2B public relations efforts to get the word out about their products, systems, and award-winning installations.

Chicago Metallic Corporation

  • Promotion
  • Media Relations

Through in-depth interviews with design-build professionals, Alvaré created a series of success stories featuring industry-award winning architectural projects utilizing CMC’s commercial ceiling products and systems. These stories were repurposed as direct mail promotions and placed as feature stories in industry trades. In addition to day-to-day media contact, Alvaré also developed by-lined articles, white papers, publicity releases and web content for CMC.

  • Promotion
  • Media Relations

Through in-depth interviews with design-build professionals, Alvaré created a series of success stories featuring industry-award winning architectural projects utilizing CMC’s commercial ceiling products and systems. These stories were repurposed as direct mail promotions and placed as feature stories in industry trades. In addition to day-to-day media contact, Alvaré also developed by-lined articles, white papers, publicity releases and web content for CMC.