Through in-depth interviews with design-build professionals, Alvaré created a series of success stories featuring industry-award winning architectural projects utilizing CMC’s commercial ceiling products and systems. These stories were repurposed as direct mail promotions and placed as feature stories in industry trades. In addition to day-to-day media contact, Alvaré also developed by-lined articles, white papers, publicity releases and web content for CMC.
Through in-depth interviews with design-build professionals, Alvaré created a series of success stories featuring industry-award winning architectural projects utilizing CMC’s commercial ceiling products and systems. These stories were repurposed as direct mail promotions and placed as feature stories in industry trades. In addition to day-to-day media contact, Alvaré also developed by-lined articles, white papers, publicity releases and web content for CMC.